Analysis of content strategies of selected brand tweets and its influence on information diffusion. / P, Sridevi; Niduthavolu, Saikiran; Vedanthachari, Lakshminarasimhan.

In: Journal of Advances in Management Research, Vol. 18, No. 2, 27.04.2021.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Advances in Management Research
Issue number2
Publication statusPublished - 27 Apr 2021
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 45406804