An examination of product development approaches within demand driven chains. / Naghi Ganji, Elmira; Shah, Satya; Coutroubis, Alec.

In: Asia Pacific Journal of Marketing and Logistics, Vol. 30, No. 5, 30.11.2018, p. 1183-1199.

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)1183-1199
Number of pages17
JournalAsia Pacific Journal of Marketing and Logistics
Issue number5
Publication statusPublished - 30 Nov 2018
Externally publishedYes
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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