An Analysis of Cause-Related Marketing Implementation Strategies through Social Alliance: Partnership Conditions and Strategic Objectives. / Liu, Gordon; Ko, Wai Wai.
In: Journal of Business Ethics, Vol. 100, No. 2, 2011, p. 253-281.Research output: Contribution to journal › Article › peer-review
Original language | English |
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Pages (from-to) | 253-281 |
Journal | Journal of Business Ethics |
Volume | 100 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2011 |
ID: 1368817