An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors. / Liu, Gordon; Chaney, Isabella; Ko, Wai Wai.

2009. Paper presented at Academy of Marketing, Leeds, United Kingdom.

Research output: Contribution to conferencePaperpeer-review

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An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors. / Liu, Gordon; Chaney, Isabella; Ko, Wai Wai.

2009. Paper presented at Academy of Marketing, Leeds, United Kingdom.

Research output: Contribution to conferencePaperpeer-review

Harvard

Liu, G, Chaney, I & Ko, WW 2009, 'An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors', Paper presented at Academy of Marketing, Leeds, United Kingdom, 7/07/09 - 9/07/09.

APA

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BibTeX

@conference{9d8f822fc37f4e53b18f0c2cb2f3d4f4,
title = "An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors",
author = "Gordon Liu and Isabella Chaney and Ko, {Wai Wai}",
year = "2009",
language = "English",
note = "Academy of Marketing ; Conference date: 07-07-2009 Through 09-07-2009",

}

RIS

TY - CONF

T1 - An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors

AU - Liu, Gordon

AU - Chaney, Isabella

AU - Ko, Wai Wai

PY - 2009

Y1 - 2009

M3 - Paper

T2 - Academy of Marketing

Y2 - 7 July 2009 through 9 July 2009

ER -