An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors

Gordon Liu, Isabella Chaney, Wai Wai Ko

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2009
Event	Academy of Marketing - Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009

Cite this

@conference{9d8f822fc37f4e53b18f0c2cb2f3d4f4,

title = "An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors",

author = "Gordon Liu and Isabella Chaney and Ko, {Wai Wai}",

year = "2009",

language = "English",

note = "Academy of Marketing ; Conference date: 07-07-2009 Through 09-07-2009",

}