An Analysis of Cause-Related Marketing Implementation Strategies: Perceptions from both the For-Profit and Non-Profit Sectors. / Liu, Gordon; Chaney, Isabella; Ko, Wai Wai.

2009. Paper presented at Academy of Marketing, Leeds, United Kingdom.

Research output: Contribution to conferencePaper

Published
Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing - Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing
CountryUnited Kingdom
CityLeeds
Period7/07/099/07/09

ID: 1368844