An AfroReggae Explosion: Reimagining the Value of Quality, Profit, and the Global Market in the Development of Applied Performance. / Spowage, Charlotte.

In: Platform Journal of Performing Arts, Vol. 5, No. 2, 5.2, 2011, p. 69.

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An AfroReggae Explosion: Reimagining the Value of Quality, Profit, and the Global Market in the Development of Applied Performance. / Spowage, Charlotte.

In: Platform Journal of Performing Arts, Vol. 5, No. 2, 5.2, 2011, p. 69.

Research output: Contribution to journalArticle

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@article{78b71318e32342a597f8d1844009901a,
title = "An AfroReggae Explosion: Reimagining the Value of Quality, Profit, and the Global Market in the Development of Applied Performance",
abstract = "Despite being widely used around the globe for social and political purposes, appliedperformance still lies on the edge of theatrical practice and scholarship, often largelyunacknowledged and struggling to be taken seriously by the general public, major artsinstitutions, and state agencies. This marginal position restricts applied performance{\textquoteright}saccess to economic backing, hindering its development and ability to reach wideraudiences. This paper draws on the example of the Brazilian organisation GrupoCultural AfroReggae to demonstrate how aiming for high production values, engagingdeliberately in the commercial global market, and seeking profit potentially offerapplied performance opportunities for development. Without undermining its socialand political integrity, AfroReggae has created profitable community-based art workin mainstream venues, generating substantial economic revenue to feed back into itslocal community. AfroReggae{\textquoteright}s negotiated, planned, and focused practice offers newpossibilities to other applied performance organisations, practitioners, and participants worldwide, demonstrating how local communities can benefit from producing applied theatre in mainstream venues for profit on a global stage. ",
author = "Charlotte Spowage",
year = "2011",
language = "English",
volume = "5",
pages = "69",
journal = "Platform Journal of Performing Arts",
number = "2",

}

RIS

TY - JOUR

T1 - An AfroReggae Explosion: Reimagining the Value of Quality, Profit, and the Global Market in the Development of Applied Performance

AU - Spowage, Charlotte

PY - 2011

Y1 - 2011

N2 - Despite being widely used around the globe for social and political purposes, appliedperformance still lies on the edge of theatrical practice and scholarship, often largelyunacknowledged and struggling to be taken seriously by the general public, major artsinstitutions, and state agencies. This marginal position restricts applied performance’saccess to economic backing, hindering its development and ability to reach wideraudiences. This paper draws on the example of the Brazilian organisation GrupoCultural AfroReggae to demonstrate how aiming for high production values, engagingdeliberately in the commercial global market, and seeking profit potentially offerapplied performance opportunities for development. Without undermining its socialand political integrity, AfroReggae has created profitable community-based art workin mainstream venues, generating substantial economic revenue to feed back into itslocal community. AfroReggae’s negotiated, planned, and focused practice offers newpossibilities to other applied performance organisations, practitioners, and participants worldwide, demonstrating how local communities can benefit from producing applied theatre in mainstream venues for profit on a global stage.

AB - Despite being widely used around the globe for social and political purposes, appliedperformance still lies on the edge of theatrical practice and scholarship, often largelyunacknowledged and struggling to be taken seriously by the general public, major artsinstitutions, and state agencies. This marginal position restricts applied performance’saccess to economic backing, hindering its development and ability to reach wideraudiences. This paper draws on the example of the Brazilian organisation GrupoCultural AfroReggae to demonstrate how aiming for high production values, engagingdeliberately in the commercial global market, and seeking profit potentially offerapplied performance opportunities for development. Without undermining its socialand political integrity, AfroReggae has created profitable community-based art workin mainstream venues, generating substantial economic revenue to feed back into itslocal community. AfroReggae’s negotiated, planned, and focused practice offers newpossibilities to other applied performance organisations, practitioners, and participants worldwide, demonstrating how local communities can benefit from producing applied theatre in mainstream venues for profit on a global stage.

M3 - Article

VL - 5

SP - 69

JO - Platform Journal of Performing Arts

JF - Platform Journal of Performing Arts

IS - 2

M1 - 5.2

ER -