Always historicize!: researching marketing history in a post-historical epoch. / Brown, Stephen; Hirschman, Elizabeth; Maclaran, Pauline.

In: Marketing Theory, Vol. 1, No. 1, 2001, p. 49-89.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Always historicize!: researching marketing history in a post-historical epoch. / Brown, Stephen; Hirschman, Elizabeth; Maclaran, Pauline.

In: Marketing Theory, Vol. 1, No. 1, 2001, p. 49-89.

Research output: Contribution to journalArticlepeer-review

Harvard

Brown, S, Hirschman, E & Maclaran, P 2001, 'Always historicize!: researching marketing history in a post-historical epoch', Marketing Theory, vol. 1, no. 1, pp. 49-89.

APA

Brown, S., Hirschman, E., & Maclaran, P. (2001). Always historicize!: researching marketing history in a post-historical epoch. Marketing Theory, 1(1), 49-89.

Vancouver

Author

Brown, Stephen ; Hirschman, Elizabeth ; Maclaran, Pauline. / Always historicize!: researching marketing history in a post-historical epoch. In: Marketing Theory. 2001 ; Vol. 1, No. 1. pp. 49-89.

BibTeX

@article{d6afa1b2478d4efbbd50e336e302d1e7,
title = "Always historicize!: researching marketing history in a post-historical epoch",
author = "Stephen Brown and Elizabeth Hirschman and Pauline Maclaran",
year = "2001",
language = "English",
volume = "1",
pages = "49--89",
journal = "Marketing Theory",
issn = "1470-5931",
publisher = "SAGE Publications Ltd",
number = "1",

}

RIS

TY - JOUR

T1 - Always historicize!: researching marketing history in a post-historical epoch

AU - Brown, Stephen

AU - Hirschman, Elizabeth

AU - Maclaran, Pauline

PY - 2001

Y1 - 2001

M3 - Article

VL - 1

SP - 49

EP - 89

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

IS - 1

ER -