Always historicize!: researching marketing history in a post-historical epoch. / Brown, Stephen; Hirschman, Elizabeth; Maclaran, Pauline.

In: Marketing Theory, Vol. 1, No. 1, 2001, p. 49-89.

Research output: Contribution to journalArticle

Published
Original languageEnglish
Pages (from-to)49-89
JournalMarketing Theory
Volume1
Issue number1
Publication statusPublished - 2001

ID: 2461543