Advertising, Marketing and PR : deepening mutuality amidst a convergent media landscape. / Hackley, Christopher.

The Advertising Handbook (Media Practice). ed. / Jonathan Hardy; Iain MaCrury; Helen Powell. 4th. ed. London : Routledge, 2018.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Advertising, Marketing and PR : deepening mutuality amidst a convergent media landscape. / Hackley, Christopher.

The Advertising Handbook (Media Practice). ed. / Jonathan Hardy; Iain MaCrury; Helen Powell. 4th. ed. London : Routledge, 2018.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Hackley, C 2018, Advertising, Marketing and PR: deepening mutuality amidst a convergent media landscape. in J Hardy, I MaCrury & H Powell (eds), The Advertising Handbook (Media Practice). 4th edn, Routledge, London.

APA

Hackley, C. (2018). Advertising, Marketing and PR: deepening mutuality amidst a convergent media landscape. In J. Hardy, I. MaCrury, & H. Powell (Eds.), The Advertising Handbook (Media Practice) (4th ed.). London: Routledge.

Vancouver

Hackley C. Advertising, Marketing and PR: deepening mutuality amidst a convergent media landscape. In Hardy J, MaCrury I, Powell H, editors, The Advertising Handbook (Media Practice). 4th ed. London: Routledge. 2018

Author

Hackley, Christopher. / Advertising, Marketing and PR : deepening mutuality amidst a convergent media landscape. The Advertising Handbook (Media Practice). editor / Jonathan Hardy ; Iain MaCrury ; Helen Powell. 4th. ed. London : Routledge, 2018.

BibTeX

@inbook{2df83f141cab481f8047b9725d98095d,
title = "Advertising, Marketing and PR: deepening mutuality amidst a convergent media landscape",
abstract = "Advertising, Marketing and PR remain distinct disciplines but in the convergence era they have deepening points of mutuality. It is important for researchers to understand something of why these points of mutuality are emerging, what hybrid techniques of promotional communication are evolving as a result, and how the advertising industry is attempting to respond to them. This chapter attempts to place these issues within a brief outline of traditional research trajectories within advertising and marketing, and it explores some of the ways in which changes in the media landscape are changing the way advertising is conceived, delivered and consumed.",
author = "Christopher Hackley",
year = "2018",
month = "3",
day = "8",
language = "English",
isbn = "113867883X",
editor = "Jonathan Hardy and Iain MaCrury and Helen Powell",
booktitle = "The Advertising Handbook (Media Practice)",
publisher = "Routledge",
address = "United Kingdom",
edition = "4th",

}

RIS

TY - CHAP

T1 - Advertising, Marketing and PR

T2 - deepening mutuality amidst a convergent media landscape

AU - Hackley, Christopher

PY - 2018/3/8

Y1 - 2018/3/8

N2 - Advertising, Marketing and PR remain distinct disciplines but in the convergence era they have deepening points of mutuality. It is important for researchers to understand something of why these points of mutuality are emerging, what hybrid techniques of promotional communication are evolving as a result, and how the advertising industry is attempting to respond to them. This chapter attempts to place these issues within a brief outline of traditional research trajectories within advertising and marketing, and it explores some of the ways in which changes in the media landscape are changing the way advertising is conceived, delivered and consumed.

AB - Advertising, Marketing and PR remain distinct disciplines but in the convergence era they have deepening points of mutuality. It is important for researchers to understand something of why these points of mutuality are emerging, what hybrid techniques of promotional communication are evolving as a result, and how the advertising industry is attempting to respond to them. This chapter attempts to place these issues within a brief outline of traditional research trajectories within advertising and marketing, and it explores some of the ways in which changes in the media landscape are changing the way advertising is conceived, delivered and consumed.

M3 - Chapter

SN - 113867883X

SN - 978-113867883X

BT - The Advertising Handbook (Media Practice)

A2 - Hardy, Jonathan

A2 - MaCrury, Iain

A2 - Powell, Helen

PB - Routledge

CY - London

ER -