Advertising and Promotion: Communicating Brands. / Hackley, C.

London : Sage, 2005.

Research output: Book/ReportBook

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Advertising and Promotion: Communicating Brands. / Hackley, C.

London : Sage, 2005.

Research output: Book/ReportBook

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BibTeX

@book{0a1daddef6d746a68a8912e7b28a7ff1,
title = "Advertising and Promotion: Communicating Brands",
author = "C. Hackley",
note = "Reprinted 2005, 2006, 2008; Translated into Chinese for Taiwan ROC, Macau SAR and Hong Kong SAR by Taiwan Mega publishing house, December 2006",
year = "2005",
language = "English",
publisher = "Sage",

}

RIS

TY - BOOK

T1 - Advertising and Promotion: Communicating Brands

AU - Hackley, C.

N1 - Reprinted 2005, 2006, 2008; Translated into Chinese for Taiwan ROC, Macau SAR and Hong Kong SAR by Taiwan Mega publishing house, December 2006

PY - 2005

Y1 - 2005

M3 - Book

BT - Advertising and Promotion: Communicating Brands

PB - Sage

CY - London

ER -