Advertising and Promotion: an Integrated Marketing Communications Approach. / Hackley, C.

2nd ed. London : Sage, 2010. 333 p.

Research output: Book/ReportBook

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Advertising and Promotion: an Integrated Marketing Communications Approach. / Hackley, C.

2nd ed. London : Sage, 2010. 333 p.

Research output: Book/ReportBook

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BibTeX

@book{3d6d7a72165f4a089b4e728a5b2e99c8,
title = "Advertising and Promotion: an Integrated Marketing Communications Approach",
author = "C. Hackley",
year = "2010",
language = "English",
isbn = "978-1-84920-146-9",
publisher = "Sage",
edition = "2nd",

}

RIS

TY - BOOK

T1 - Advertising and Promotion: an Integrated Marketing Communications Approach

AU - Hackley, C.

PY - 2010

Y1 - 2010

M3 - Book

SN - 978-1-84920-146-9

BT - Advertising and Promotion: an Integrated Marketing Communications Approach

PB - Sage

CY - London

ER -