Advertising and Promotion: an Integrated Marketing Communications Approach. / Hackley, C.
2nd ed. London : Sage, 2010. 333 p.Research output: Book/Report › Book
Published
Standard
Advertising and Promotion: an Integrated Marketing Communications Approach. / Hackley, C.
2nd ed. London : Sage, 2010. 333 p.Research output: Book/Report › Book
Harvard
Hackley, C 2010, Advertising and Promotion: an Integrated Marketing Communications Approach. 2nd edn, Sage, London.
APA
Hackley, C. (2010). Advertising and Promotion: an Integrated Marketing Communications Approach. (2nd ed.) Sage.
Vancouver
Hackley C. Advertising and Promotion: an Integrated Marketing Communications Approach. 2nd ed. London: Sage, 2010. 333 p.
Author
BibTeX
@book{3d6d7a72165f4a089b4e728a5b2e99c8,
title = "Advertising and Promotion: an Integrated Marketing Communications Approach",
author = "C. Hackley",
year = "2010",
language = "English",
isbn = "978-1-84920-146-9",
publisher = "Sage",
edition = "2nd",
}
RIS
TY - BOOK
T1 - Advertising and Promotion: an Integrated Marketing Communications Approach
AU - Hackley, C.
PY - 2010
Y1 - 2010
M3 - Book
SN - 978-1-84920-146-9
BT - Advertising and Promotion: an Integrated Marketing Communications Approach
PB - Sage
CY - London
ER -