Advertising and Promotion: an Integrated Marketing Communications Approach. / Hackley, C.

2nd ed. London : Sage, 2010. 333 p.

Research output: Book/ReportBook

Published
Original languageEnglish
Place of PublicationLondon
PublisherSage
Number of pages333
Edition2nd
ISBN (Print)978-1-84920-146-9
Publication statusPublished - 2010

ID: 314587