Advertising and Promotion 4th Edition

Christopher Hackley, Rungpaka Amy Hackley

Research output: Book/ReportBook

Abstract

"Now in a fourth edition, this popular textbook takes advertising as the starting point for a comprehensive exploration of the rapidly evolving world of promotional communication."
Original languageEnglish
Place of PublicationLondon
PublisherSAGE
Number of pages384
Edition4th
ISBN (Print)978-1-47399-798-1, 978-1-47399-799-8
Publication statusPublished - Jan 2018

Keywords

  • advertising
  • Promotion
  • Media convergence

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