Advertising and Promotion 4th Edition. / Hackley, Christopher; Hackley, Rungpaka Amy .
4th ed. London : SAGE, 2018. 384 p.Research output: Book/Report › Book
Published
Abstract
"Now in a fourth edition, this popular textbook takes advertising as the starting point for a comprehensive exploration of the rapidly evolving world of promotional communication."
| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | SAGE |
| Number of pages | 384 |
| Edition | 4th |
| ISBN (Print) | 978-1-47399-798-1, 978-1-47399-799-8 |
| Publication status | Published - Jan 2018 |
ID: 28447402