Advertising and Promotion 4th Edition. / Hackley, Christopher; Hackley, Rungpaka Amy .

4th ed. London : SAGE, 2018. 384 p.

Research output: Book/ReportBook

Published

Abstract

"Now in a fourth edition, this popular textbook takes advertising as the starting point for a comprehensive exploration of the rapidly evolving world of promotional communication."
Original languageEnglish
Place of PublicationLondon
PublisherSAGE
Number of pages384
Edition4th
ISBN (Print)978-1-47399-798-1, 978-1-47399-799-8
Publication statusPublished - Jan 2018

ID: 28447402