Account planning: current agency perspectives on an advertising enigma. / Hackley, C.

In: Journal of Advertising Research, Vol. 43, No. 2, 2003, p. 234-246.

Research output: Contribution to journalArticle

Published

Standard

Account planning: current agency perspectives on an advertising enigma. / Hackley, C.

In: Journal of Advertising Research, Vol. 43, No. 2, 2003, p. 234-246.

Research output: Contribution to journalArticle

Harvard

Hackley, C 2003, 'Account planning: current agency perspectives on an advertising enigma', Journal of Advertising Research, vol. 43, no. 2, pp. 234-246.

APA

Hackley, C. (2003). Account planning: current agency perspectives on an advertising enigma. Journal of Advertising Research, 43(2), 234-246.

Vancouver

Hackley C. Account planning: current agency perspectives on an advertising enigma. Journal of Advertising Research. 2003;43(2):234-246.

Author

Hackley, C. / Account planning: current agency perspectives on an advertising enigma. In: Journal of Advertising Research. 2003 ; Vol. 43, No. 2. pp. 234-246.

BibTeX

@article{6c06bea86513464f98ab3d938fcbfc31,
title = "Account planning: current agency perspectives on an advertising enigma",
author = "C. Hackley",
year = "2003",
language = "English",
volume = "43",
pages = "234--246",
journal = "Journal of Advertising Research",
number = "2",

}

RIS

TY - JOUR

T1 - Account planning: current agency perspectives on an advertising enigma

AU - Hackley, C.

PY - 2003

Y1 - 2003

M3 - Article

VL - 43

SP - 234

EP - 246

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 2

ER -