Account planning: current agency perspectives on an advertising enigma. / Hackley, C.

In: Journal of Advertising Research, Vol. 43, No. 2, 2003, p. 234-246.

Research output: Contribution to journalArticlepeer-review



Original languageEnglish
Pages (from-to)234-246
JournalJournal of Advertising Research
Issue number2
Publication statusPublished - 2003
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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