Account planning: current agency perspectives on an advertising enigma. / Hackley, C.
In: Journal of Advertising Research, Vol. 43, No. 2, 2003, p. 234-246.Research output: Contribution to journal › Article › peer-review
Published
Documents
- Account planning pre print version
Submitted manuscript, 144 KB, Word document
| Original language | English |
|---|---|
| Pages (from-to) | 234-246 |
| Journal | Journal of Advertising Research |
| Volume | 43 |
| Issue number | 2 |
| Publication status | Published - 2003 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 605303