Account planning: current agency perspectives on an advertising enigma. / Hackley, C.
In: Journal of Advertising Research, Vol. 43, No. 2, 2003, p. 234-246.Research output: Contribution to journal › Article › peer-review
Submitted manuscript, 144 KB, Word document
Original language | English |
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Pages (from-to) | 234-246 |
Journal | Journal of Advertising Research |
Volume | 43 |
Issue number | 2 |
Publication status | Published - 2003 |
ID: 605303