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Account planning: current agency perspectives on an advertising enigma. / Hackley, C.

In: Journal of Advertising Research, Vol. 43, No. 2, 2003, p. 234-246.

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Original language	English
Pages (from-to)	234-246
Journal	Journal of Advertising Research
Volume	43
Issue number	2
Publication status	Published - 2003

ID: 605303

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