Accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and the United Kingdom. / Vaccari, Cristian; Valeriani, Augusto.

In: New Media and Society, Vol. 18, No. 9, 01.10.2016, p. 1857-1874.

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Accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and the United Kingdom. / Vaccari, Cristian; Valeriani, Augusto.

In: New Media and Society, Vol. 18, No. 9, 01.10.2016, p. 1857-1874.

Research output: Contribution to journalArticle

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@article{cc98de6d6d8547b982bfd047f3fc4e76,
title = "Accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and the United Kingdom",
abstract = "We assess whether and how accidental exposure to political information on social media contributes to citizens{\textquoteright} online political participation in comparative perspective. Based on three online surveys of samples representative of German, Italian, and British internet users in the aftermath of the 2014 European Parliament elections, we find that accidental exposure to political information on social media is positively and significantly correlated to online participation in all three countries, particularly so in Germany where overall levels of participation were lower. We also find that interest in politics moderates this relationship, so that the correlation is stronger among the less interested than among the highly interested. These findings suggest that inadvertent encounters with political content on social media are likely to reduce the gap in online engagement between citizens with high and low interest in politics, potentially broadening the range of voices that make themselves heard. ",
author = "Cristian Vaccari and Augusto Valeriani",
year = "2016",
month = oct,
day = "1",
doi = "10.1177/1461444815616223",
language = "English",
volume = "18",
pages = "1857--1874",
journal = "New Media and Society",
issn = "1461-4448",
publisher = "SAGE Publications Ltd",
number = "9",

}

RIS

TY - JOUR

T1 - Accidental exposure to politics on social media as online participation equalizer in Germany, Italy, and the United Kingdom

AU - Vaccari, Cristian

AU - Valeriani, Augusto

PY - 2016/10/1

Y1 - 2016/10/1

N2 - We assess whether and how accidental exposure to political information on social media contributes to citizens’ online political participation in comparative perspective. Based on three online surveys of samples representative of German, Italian, and British internet users in the aftermath of the 2014 European Parliament elections, we find that accidental exposure to political information on social media is positively and significantly correlated to online participation in all three countries, particularly so in Germany where overall levels of participation were lower. We also find that interest in politics moderates this relationship, so that the correlation is stronger among the less interested than among the highly interested. These findings suggest that inadvertent encounters with political content on social media are likely to reduce the gap in online engagement between citizens with high and low interest in politics, potentially broadening the range of voices that make themselves heard.

AB - We assess whether and how accidental exposure to political information on social media contributes to citizens’ online political participation in comparative perspective. Based on three online surveys of samples representative of German, Italian, and British internet users in the aftermath of the 2014 European Parliament elections, we find that accidental exposure to political information on social media is positively and significantly correlated to online participation in all three countries, particularly so in Germany where overall levels of participation were lower. We also find that interest in politics moderates this relationship, so that the correlation is stronger among the less interested than among the highly interested. These findings suggest that inadvertent encounters with political content on social media are likely to reduce the gap in online engagement between citizens with high and low interest in politics, potentially broadening the range of voices that make themselves heard.

U2 - 10.1177/1461444815616223

DO - 10.1177/1461444815616223

M3 - Article

VL - 18

SP - 1857

EP - 1874

JO - New Media and Society

JF - New Media and Society

SN - 1461-4448

IS - 9

ER -