A ‘We’ Identity ‘In Action’? Collective Consumption Via Competence Co‐Performance in Newly Cohabited Couples. / Khanijou, Ratna; Cappellini, Benedetta; Hosany, Sameer.
51st Academy of Marketing Conference, Stirling, 2-5 July. 2018.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Published
| Original language | English |
|---|---|
| Title of host publication | 51st Academy of Marketing Conference, Stirling, 2-5 July |
| Publication status | Published - 2018 |
ID: 30745591