A ‘We’ Identity ‘In Action’? Collective Consumption Via Competence Co‐Performance in Newly Cohabited Couples. / Khanijou, Ratna; Cappellini, Benedetta; Hosany, Sameer.
51st Academy of Marketing Conference, Stirling, 2-5 July. 2018.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Original language | English |
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Title of host publication | 51st Academy of Marketing Conference, Stirling, 2-5 July |
Publication status | Published - 2018 |
ID: 30745591