A ‘We’ Identity ‘In Action’? Collective Consumption Via Competence Co‐Performance in Newly Cohabited Couples. / Khanijou, Ratna; Cappellini, Benedetta; Hosany, Sameer.

51st Academy of Marketing Conference, Stirling, 2-5 July. 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Published
Original languageEnglish
Title of host publication 51st Academy of Marketing Conference, Stirling, 2-5 July
Publication statusPublished - 2018

ID: 30745591