The Cold War was a media phenomenon. It was a daily cultural political struggle for the hearts and minds of ordinary people--and for government leaders, a struggle to undermine their enemies' ability to control the domestic public sphere. This collection examines how this struggle played out on screen, radio, and in print from the late 1970s through the early 1990s, a time when breaking news stories such as Ronald Reagan's "Star Wars" program and Mikhail Gorbachev's policy of glasnost captured the world's attention. This chapter considers the James Bond movies series, specificallly the Roger Moore and Timothy Dalton eras, as prime examples of how Cold War fears and hopes were played out in spectacular missions involving not just the fate of the West but the world itself.