A global experiment on motivating social distancing during the COVID-19 pandemic. / Psychological Science Accelerator Self-Determination Theory Collaboration.

In: Proceedings of the National Academy of Sciences of the United States of America, Vol. 119, No. 22, e2111091119, 27.05.2022.

Research output: Contribution to journalArticlepeer-review

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  • Psychological Science Accelerator Self-Determination Theory Collaboration

Abstract

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did …
Original languageEnglish
Article numbere2111091119
Journal Proceedings of the National Academy of Sciences of the United States of America
Volume119
Issue number22
DOIs
Publication statusPublished - 27 May 2022
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 45440700