A cross cultural study of gender differences in omnichannel retailing contexts. / Ameen, Nisreen; Tarhini, Ali; Shah, Mahmood Hussain; Nusair, Khaldoon .

In: Journal of Retailing and Consumer Services, Vol. 58, 102265, 01.2021.

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Abstract

This research examines gender difference in omnichannel experience in modern shopping malls, combining personal, physical and virtual encounters. It proposes a new theoretical model: the gender-based shopping mall omnichannel experience model. Data was collected using 1,139 questionnaires completed by millennial shoppers in the United Kingdom and United Arab Emirates. Data was analysed using partial least squares. The results showed a shift in males shopping behaviour as they pay more attention to peer interaction on social platforms, service excellence, convenience, diversity and personalisation in shopping malls than female shoppers, while aesthetics and privacy are more important for female shoppers.
Original languageEnglish
Article number102265
Number of pages14
JournalJournal of Retailing and Consumer Services
Volume58
Early online date10 Sep 2020
DOIs
Publication statusE-pub ahead of print - 10 Sep 2020
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 38735098