A Celtic Crossing: A personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation. / Hackley, C.

In: Journal of Strategic Marketing, Vol. 14, No. 1-2, 2006, p. 69-76.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)69-76
JournalJournal of Strategic Marketing
Issue number1-2
Publication statusPublished - 2006

ID: 605458