A Brief History of Branding in China. / Eckhardt, G.M.; Bengtsson, A.

In: Journal of Macromarketing, Vol. 30, No. 3, 01.09.2010, p. 210-221.

Research output: Contribution to journalArticle

Published
Original languageEnglish
Pages (from-to)210-221
Number of pages12
JournalJournal of Macromarketing
Volume30
Issue number3
Early online date10 Nov 2009
DOIs
Publication statusPublished - 1 Sep 2010
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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