Best Paper for "How Destination Brands Tell Stories: An Analysis of Destination Commercials Using Joseph Campbell’s The Hero’s Journey” presented at 52nd Academy of Marketing Conference, 2-4 July, London, UK

Prize: Prize (including medals and awards)

S M A Moin (Recipient), Sameer Hosany (Recipient) & Justin O'Brien (Recipient)

Academy of Marketing Best Paper award
Awarded dateJul 2019
Granting OrganisationsAcademy of Marketing Member

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