Dr Wai Wai Ko

  1. 2012
  2. Forthcoming

    Charity Retailing in the UK: A Managerial Capabilities Perspective

    Liu, G. & Ko, W. W., 2012, (Accepted/In press) In : Journal of Small Business Management.

    Research output: Contribution to journalArticle

  3. Unpublished
  4. Published

    Market Orientation, Entrepreneurial Orientation and Social Enterprise Performance

    Liu, G., Takeda, S. & Ko, W. W., 2012.

    Research output: Contribution to conferencePaper

  5. Published

    Organizational Learning and Marketing Capability Development: A Study of Charity Retailing Operation of British Social Enterprises

    Liu, G. & Ko, W. W., 2012, In : Nonprofit and Voluntary Sector Quarterly. 41, 4, p. 580-608

    Research output: Contribution to journalArticle

  6. Forthcoming

    Strategic Direction of Corporate Community Involvement

    Liu, G., Eng, T. & Ko, W. W., 2012, (Accepted/In press) In : Journal of Business Ethics.

    Research output: Contribution to journalArticle

  7. Forthcoming

    Strategic Orientation and Social Enterprise Performance

    Liu, G., Takeda, S. & Ko, W. W., 2012, (Accepted/In press) In : Nonprofit and Voluntary Sector Quarterly.

    Research output: Contribution to journalArticle

  8. 2011
  9. Published

    An Analysis of Cause-Related Marketing Implementation Strategies through Social Alliance: Partnership Conditions and Strategic Objectives

    Liu, G. & Ko, W. W., 2011, In : Journal of Business Ethics. 100, 2, p. 253-281

    Research output: Contribution to journalArticle

  10. Published

    Organizational Learning and Marketing Capability Development in Charity Retailing Sector

    Liu, G. & Ko, W. W., 2011.

    Research output: Contribution to conferencePaper

  11. Published

    Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective

    Liu, G. & Ko, W. W., 2011, In : Journal of Business Ethics. 104, 2, p. 251-268

    Research output: Contribution to journalArticle

  12. 2010
  13. Published

    Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries

    Liu, G., Liston-Heyes, C. & Ko, W. W., Mar 2010, In : Journal of Business Ethics. 92, 2, p. 195-210 16 p.

    Research output: Contribution to journalArticle

  14. Published

    Charity Shops: An Investigations of Commercial Knowledge Exchange Between UK Nonprofit Organizations

    Liu, G., Liston-Heyes, C. & Ko, W. W., 2010.

    Research output: Contribution to conferencePaper

  15. 2009
  16. Published
  17. Published

    Cause-Related Marketing, Social Alliances and Voluntary Employee Activities: A Resource-Based Perspective

    Liu, G., Liston-Heyes, C. & Ko, W. W., 2009.

    Research output: Contribution to conferencePaper