1/10/10 → 21/06/15
My research aims to explore the relationship between producers and players of commercial alternate reality games used to promote Hollywood films and the implications of this for contemporary notions of fandom.
Key research questions addressed by my thesis are:
My background has been primarily in film studies, having completed an BA in Film and Literature and MA in Film and Television at the Univeristy of Warwick. My MA dissertation examined the increasing use of viral marketing to promote Hollywood film. It investigated the relationship between this marketing strategy and film aesthetics, and what it might indicate about the industry’s attitude towards its audience.
For further details of research interests and publications please see: https://royalholloway.academia.edu/StephanieJanes
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter
ID: 5423