Professor Sameer Hosany

Personal profile

Sameer U. Hosany is a Professor of Marketing in the School of Business and Management, Royal Holloway University of London. His research interests lie at the intersection of psychology, marketing and tourism, focussing on consumer (tourist) behaviour and emotional experiences. Sameer has published influential and highly cited publications in leading international journals in his field. His works have won multiple awards, and he is ranked among the world’s top 2% leading scientists according to a recent study by Stanford University. Professor Hoany is an Associate Editor for the Journal of Business Research. 

Research interests

The overarching focus of my research is on understanding the various aspects of consumer behaviour and experiences with an emphasis on tourists as consumers. In theorising consumer (tourist) behaviour and experiences, past and current research themes include: consumption emotion, brand personality, place and brand attachment, luxury consumption, self-image congruence, anthropomorphism, tourist sense of well-being, and consumer satisfaction.

I am also interested in survey research methods and have used various multivariate modeling techniques in my projects. Expertise include: scale development and scale validation, structural equation modelling (SEM), path analysis using partial least squares (PLS), experimental design, multiple regression, multivariate analysis of variance (MANOVA), canonical correlation, cluster and discriminant analysis, testing for mediation and moderation.  

My research has been published in a range of leading international peer reviewed journals in my field, including: Tourism Management (TM); Journal of Business Research (JBR); Journal of Marketing Management (JMM); Journal of Travel Research (JTR). Google Scholar Citations: more than 6150 with h index of 18; Scopus Citations: 2561 with a index of 15

I am an Associate Editor for Journal of Business Research (a leading international journal in the field of business and marketing); and Editorial Board Member for Journal of Travel Research.


Sameer's research has won multiple awards, including the prestigious Charles R. Goeldner Article of Excellence Award (Journal of Travel Research, 2006),  2 Highly Commended Awards (3rd World Research Summit for Tourism and Hospitality), Best Paper Awards (Travel and Tourism Research Association, Canada Chapter; and the Academy of Marketing Conference), and Highly Cited Research Award (Journal of Destination Marketing & Management). 

2 of my papers [ and have been selected as part of a special collection of just 22 most celebrated papers on destination marketing and management to have appeared in Journal of Travel Research (ABS 4; a premier research journal focusing on travel and tourism behavior, management and development) over the past 50 years. The list was compiled to celebrate the 50th anniversary of the Travel and Tourism Research Association (TTRA). Papers were “chosen based on a careful evaluation of each piece’s conceptual contribution, practical relevance, topical and methodological diversity, and citations and impact”. 

In 2021, I was recognised as a ‘Highly Cited Researcher’ by Clarivate Web of Science, ranking as one of 6,602 highly cited researchers worldwide across 21 fields of the sciences and social sciences and in the top 1% for field and year.

Doctoral Students (Completed)

Amalina Zakariah (2022) "Stepping into self-tracking culture: understanding consumer behaviour around self-tracking technologies in everyday life"

Ratna Khanijou (2020) "Dinner for Two: How Collective Practices and Identities Emerge Over Time"

Majed Alsolamy (2017) "Perceived Diversity and Team Outcome: Moderating Effects on Team Interdependence and Longevity, and Mediating Effects of Communication and Social Integration"

Helen Guan (2016) "Social Networks and Organisational Performance: The Mediating Effects of Social Capital and Resource Acquisition"

Meng-Shan Wu (2015) "An Analysis of Variables Impacting on the Purchase of Luxury Goods in Taiwan"

Siripan Deesilatham (2015) "Wellness Tourism: Determinants of Incremental Enhancement in Tourists’ Quality Of Life"

Vincent Brown (2013) "Regulatory Fit with Message Framing: Its Role as a Reducer of the Post-Purchase Cognitive Dissonance of Consumers"

Administrative Responsibilities

Current: Workload Coordinator for the School of Management; Previous: Marketing Subject Group Convenor


I strongly believe that university teaching should endeavour to stimulate and interest students; encourage enquiry and questioning; provide the skills and intellectual confidence to criticise and convey knowledge and understanding. I believe in the didactic and dialectical interdependence between research and teaching. I have developed and taught courses grounded in my research interests.

Currently, on-campus I teach Quantitative Research Methods for Marketing, Quantitative Methods for Doctoral Students, Services Marketing, and Business Research Methods (distance learning postgraduate students).

Educational background

PhD in Marketing, University of Surrey

Postgraduate Certificate in Academic Practice in Teaching and Learning (distinction), Royal Holloway, University of London

MSc Tourism Marketing (distinction), University of Surrey

BSc Management (first), University of Mauritius

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