Professor Pauline Maclaran

  1. 2001
  2. Published

    Body talk: Questioning the assumptions in cognitive age

    Catterall, M. & Maclaran, P., Oct 2001, In: Psychology & Marketing. 18, 10, p. 1117-1133 17 p.

    Research output: Contribution to journalArticlepeer-review

  3. Published

    Always historicize!: researching marketing history in a post-historical epoch

    Brown, S., Hirschman, E. & Maclaran, P., 2001, In: Marketing Theory. 1, 1, p. 49-89

    Research output: Contribution to journalArticlepeer-review

  4. Published

    Bridging the knowledge divide: issues on the feminisation of marketing practice

    Maclaran, P. & Catterall, M., 2001, In: Journal of Marketing Management. 16, 6, p. 635-646

    Research output: Contribution to journalArticlepeer-review

  5. Published

    The future perfect declined: utopian studies and consumer research

    Maclaran, P. & Brown, S., 2001, In: Journal of Marketing Management. 17, 3-4, p. 367-390

    Research output: Contribution to journalArticlepeer-review

  6. 2000
  7. Published

    Translating theory into practice: Facilitating work-based learning through IT

    Sangster, A., Maclaran, P. & Marshall, S., Feb 2000, In: INNOVATIONS IN EDUCATION AND TRAINING INTERNATIONAL. 37, 1, p. 50-58 9 p.

    Research output: Contribution to journalArticlepeer-review

  8. Published

    Gender, nationality and cultural representations of Ireland: an Irish woman's place

    Stevens, L., Maclaran, P. & Brown, S., 2000, In: Euoropean Journal of Women's Studies. 7, 4, p. 405-421.

    Research output: Contribution to journalArticlepeer-review

  9. Published

    Marketing and Feminism: Current Research and Issues

    Catterall, M., Maclaran, P. & Stevens, L., 2000, Routledge.

    Research output: Book/ReportBook

  10. Published

    Presenting the Past: On Marketing's Reproduction Orientation

    Brown, S., Hirschman, E. & Maclaran, P., 2000, Imagining Marketing: Art, Aesthetics and the Avant-Garde. Brown, S. & Patterson, A. (eds.). London: Routledge, p. 145-191

    Research output: Chapter in Book/Report/Conference proceedingChapter

  11. Published

    Revisiting objective tests: a case study in integration at honours level

    Maclaran, P. & Sangster, A., 2000, In: ALT-J. 8, 2, p. 58-68

    Research output: Contribution to journalArticlepeer-review

  12. Published

    Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre

    Maclaran, P. & Stevens, L., 2000, RFomancing the Marketi. Brown, S., Doherty, A. M. & Clarke, W. (eds.). London: Routledge, p. 172-186

    Research output: Chapter in Book/Report/Conference proceedingChapter

  13. 1999
  14. Published

    "Days of future past: Power/knowledge and panopticonism in Powerscourt Townhouse Centre"

    Maclaran, P., Stevens, L. & Brown, S., 1999, In: Advances in Consumer Research. 26, p. 270-270 1 p.

    Research output: Contribution to journalBook/Film/Article reviewpeer-review

  15. Published

    Critical marketing in the classroom: possibilities and challenges

    Catterall, M., Maclaran, P. & Stevens, L., 1999, In: Marketing Intelligence and Planning. 17, 7, p. 344-353

    Research output: Contribution to journalArticlepeer-review

  16. Published

    I can't believe it's not Bakhtin: literary theory, postmodern advertising and the gender agenda

    Brown, S., Stevens, L. & Maclaran, P., 1999, In: Journal of Advertising. 28, 1, p. 11-24

    Research output: Contribution to journalArticlepeer-review

  17. Published

    Managing service quality for competitive advantage in small engineering firms

    Maclaran, P. & McGowan, P., 1999, In: International Journal of Entrepreneurial Behaviour and Research. 5, 2, p. 35-47

    Research output: Contribution to journalArticlepeer-review

  18. 1998
  19. Published

    Using computer software for the analysis of qualitative market research data

    Catterall, M. & Maclaran, P., Jul 1998, In: Journal of the Market Research Society. 40, 3, p. 207-222 16 p.

    Research output: Contribution to journalArticlepeer-review

  20. Published

    Casting a critical ‘I’ over Caffrey’s Irish Ale: soft words, strongly spoken,

    Patterson, A., Maclaran, P., Brown, S. & Stevens, L., 1998, In: Journal of Marketing Management. 14, 7, p. 722-733.

    Research output: Contribution to journalArticlepeer-review

  21. Published

    Developing market planning skills: combining theory and practice

    Hill, J., McGowan, P. & Maclaran, P., 1998, In: Journal of Marketing Practice: Applied Marketing Science. 4, 3, p. 69-84

    Research output: Contribution to journalArticlepeer-review

  22. Published

    Marketing education for the small firm entrepreneur: a work-based learning approach

    Maclaran, P., McGowan, P. & Hill, J., 1998, In: Marketing Education Review. 7, 3, p. 39-45.

    Research output: Contribution to journalArticlepeer-review

  23. Published

    Stirring the Marketing Cauldron: Commentary on a Strange Brew

    Stevens, L., Maclaran, P. & Catterall, M., 1998, In: Marketing Intelligence and Planning. 16, 3, p. 80-83

    Research output: Contribution to journalArticlepeer-review

  24. Published

    Who is the learner?: an examination of the learner perspectives in work-based learning

    Maclaran, P. & Marshall, S., 1998, In: The Journal of Vocational Education and Training, . 50, 3, p. 327-337.

    Research output: Contribution to journalArticlepeer-review

  25. 1997
  26. Published

    Focus group data and qualitative analysis programs: Coding the moving picture as well as the snapshots

    Catterall, M. & Maclaran, P., 31 Mar 1997, In: Sociological Research Online. 2, 1, p. U53-U61 9 p.

    Research output: Contribution to journalArticlepeer-review

  27. Published

    Marketing and feminism: a bibliography and suggestions for further research

    Catterall, M., Maclaran, P. & Stevens, L., 1997, In: Marketing Intelligence and Planning. 15, 7, p. 369-376.

    Research output: Contribution to journalArticlepeer-review

  28. Published

    Marketing meets its alma mater: putting marketing in touch with its feminine side

    Stevens, L., Maclaran, P. & Catterall, M., 1997, In: Marketing Intelligence and Planning. 15, 7, p. 304-308

    Research output: Contribution to journalArticlepeer-review

  29. Published

    The ‘glasshouse effect’: women in marketing management

    Maclaran, P., Stevens, L. & Catterall, M., 1997, In: Marketing Intelligence and Planning. 15, 7, p. 309-317

    Research output: Contribution to journalArticlepeer-review

  30. 1996
  31. Published

    Software - Metamorph version 4 for Windows

    Catterall, M. & MacLaran, P., Dec 1996, In: Management Learning. 27, 4, p. 487-490 4 p.

    Research output: Contribution to journalArticlepeer-review

  32. Published

    Customer service for small firms: a model and some empirical evidence

    Maclaran, P., 1996, In: Journal of Small Business and Enterprise Development. 3, 3, p. 1-8

    Research output: Contribution to journalArticlepeer-review

  33. Published

    Focus group data and qualitative data analysis: coding the moving picture as well as the snapshots

    Catterall, M. & Maclaran, P., 1996, In: Sociological Research Online. 2, 1

    Research output: Contribution to journalArticlepeer-review

  34. Published

    Marcadia postponed: marketing, utopia and the millennium

    Brown, S., Maclaran, P. & Stevens, L., 1996, In: Journal of Marketing Management. 12, 7, p. 671-683

    Research output: Contribution to journalArticlepeer-review

  35. Published

    The pathetic phallusies of St Thomas Aquinas and why marketing should give Eve a break

    Catterall, M., Maclaran, P. & Stevens, L., 1996, Apocalypse; Eschatology, Escapology and the Illusion of the End . Brown, S., Bell, J. & Carson, D. (eds.). London: Routledge, p. 223-236

    Research output: Chapter in Book/Report/Conference proceedingChapter

  36. Published

    Using computer programs to code qualitative data

    Catterall, M. & Maclaran, P., 1996, In: Marketing Intelligence and Planning. 14, 4, p. 29-33

    Research output: Contribution to journalArticlepeer-review

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