Professor Pauline Maclaran

  1. 1997
  2. Published

    Marketing and feminism: a bibliography and suggestions for further research

    Catterall, M., Maclaran, P. & Stevens, L., 1997, In: Marketing Intelligence and Planning. 15, 7, p. 369-376.

    Research output: Contribution to journalArticlepeer-review

  3. Published

    Marketing meets its alma mater: putting marketing in touch with its feminine side

    Stevens, L., Maclaran, P. & Catterall, M., 1997, In: Marketing Intelligence and Planning. 15, 7, p. 304-308

    Research output: Contribution to journalArticlepeer-review

  4. Published

    The ‘glasshouse effect’: women in marketing management

    Maclaran, P., Stevens, L. & Catterall, M., 1997, In: Marketing Intelligence and Planning. 15, 7, p. 309-317

    Research output: Contribution to journalArticlepeer-review

  5. 1996
  6. Published

    Software - Metamorph version 4 for Windows

    Catterall, M. & MacLaran, P., Dec 1996, In: Management Learning. 27, 4, p. 487-490 4 p.

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Customer service for small firms: a model and some empirical evidence

    Maclaran, P., 1996, In: Journal of Small Business and Enterprise Development. 3, 3, p. 1-8

    Research output: Contribution to journalArticlepeer-review

  8. Published

    Focus group data and qualitative data analysis: coding the moving picture as well as the snapshots

    Catterall, M. & Maclaran, P., 1996, In: Sociological Research Online. 2, 1

    Research output: Contribution to journalArticlepeer-review

  9. Published

    Marcadia postponed: marketing, utopia and the millennium

    Brown, S., Maclaran, P. & Stevens, L., 1996, In: Journal of Marketing Management. 12, 7, p. 671-683

    Research output: Contribution to journalArticlepeer-review

  10. Published

    The pathetic phallusies of St Thomas Aquinas and why marketing should give Eve a break

    Catterall, M., Maclaran, P. & Stevens, L., 1996, Apocalypse; Eschatology, Escapology and the Illusion of the End . Brown, S., Bell, J. & Carson, D. (eds.). London: Routledge, p. 223-236

    Research output: Chapter in Book/Report/Conference proceedingChapter

  11. Published

    Using computer programs to code qualitative data

    Catterall, M. & Maclaran, P., 1996, In: Marketing Intelligence and Planning. 14, 4, p. 29-33

    Research output: Contribution to journalArticlepeer-review

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