Dr Mikael Andehn

  1. Published

    User-Generated Place Brand Equity on Twitter: The Dynamics of Brand Associations in Social Media.

    Andéhn, M., Kazeminia, A., Lucarelli, A. & Sevin, E., 2014, In: Place Branding and Public Diplomacy. 10, 2, p. 132-144

    Research output: Contribution to journalArticlepeer-review

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