Miss Meng-Shan Wu

  1. 2018
  2. Published

    Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition

    Chaney, I., Hosany, S., Wu, M-S. S., Chen, C-H. S. & Nguyen, B., Sep 2018, In: Computers in Human Behavior. 86, p. 311-318 8 p.

    Research output: Contribution to journalArticlepeer-review

  3. 2015
  4. Published

    Luxury Fashion Brands: Factors Influencing Young Female Consumers’ Luxury Fashion Purchasing in Taiwan

    Chaney, I., Wu, M-S., Chen, C-H. S., Nguyen, B. & Melewar, T. C., 8 Jun 2015, In: Qualitative Market Research: an international journal. 18, 3, p. 298-319 23 p.

    Research output: Contribution to journalArticlepeer-review

  5. 2013
  6. Published

    Luxury Brands in the Digital Age - the Trust Factor

    Chaney, I., Wu, M-S. & Chen, C-H., 2013, Luxury Marketing: A Challenge for Theory and Practice. Wiedmann, K-P. & Hennigs, N. (eds.). Wiesbaden: Springer, p. 207-220 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  7. 2011
  8. Published

    Luxury Purchasing and the Young Taiwanese Female Consumer

    Wu, M-S., Chen, C. H. S. & Chaney, I., 2011.

    Research output: Contribution to conferencePaper

  9. 2010
  10. Published
  11. Published

    The Relationship Between Pricing Strategy and Consumer Loyalty – EasyJet Case Study

    Chen, C. H. S. & Wu, M-S., 2010.

    Research output: Contribution to conferencePaper

  12. 2009
  13. Published
  14. Published

    Establishment of Trust in eBusiness

    Chen, C. H. S. & Wu, M-S., 2009.

    Research output: Contribution to conferencePaper

  15. 2008
  16. Published

    Building E-Loyalty in B2C E-commerce

    Wu, M-S. & Chen, C. H. S., 2008.

    Research output: Contribution to conferencePaper

  17. Published