Miss Meng-Shan Wu
Supervised by
Chris Hackley First/primary/lead supervisor
1/10/04 → 21/05/13
Isabella Chaney First/primary/lead supervisor
1/10/09 → 21/05/13
Sameer Hosany
1/10/09 → 22/10/15
Isabella Chaney First/primary/lead supervisor
1/10/04 → 22/10/15
Personal profile
Meng-Shan Sharon Wu is a teaching fellow at Winchester School of Art, University of Southampton, UK. Her main research interest is in the areas of luxury consumption. Sharon has published book chapters in luxury marketing, and frequently presents in major marketing annual conferences. Her publications can be found in Qualitative Market Research – An International Journal and Journal of Travel and Tourism Marketing.
- Published
Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition
Research output: Contribution to journal › Article
- Published
Luxury Fashion Brands: Factors Influencing Young Female Consumers’ Luxury Fashion Purchasing in Taiwan
Research output: Contribution to journal › Article
- Published
Luxury Brands in the Digital Age - the Trust Factor
Research output: Chapter in Book/Report/Conference proceeding › Chapter
ID: 18261