Mrs Marcia Christina Ferreira

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Personal profile

Marcia Christina Ferreira did her PhD. in Management with emphasis in Marketing at Royal Holloway, University of London. She is a Lecturer in Marketing at Liverpool Business School, Liverpool John Moores University since 2015. She focused her career on education and academic research after several years of executive experience in marketing and communication, working at multinationals and local companies in South America. Interdisciplinarity has been a key aspect of her research projects that combines her interests in marketplace cultures, media technologies and product design.

Other work

Co-authored the chapter Santa Rosa: um designer a serviço da literatura brasileira [Santa Rosa: a designer at the service of Brazilian literature] in O Design Brasileiro Antes do Design: aspectos da história gráfica, 1870-1960 [Brazilian Design before the Design: aspects of the print history, 1870-1960]. Published in 2005, reprinted 2011. This publication is used as a textbook in courses of History of Design in several universities in Brazil.

Educational background

MSc in Business Management at Brazilian School of Public and Business Administration (EBAPE) at Getúlio Vargas Foundation (FGV) – Brazil; Postgraduate in Marketing at Graduate School of Economics (EPGE) at Getúlio Vargas Foundation (FGV) – Brazil and Bachelor of Design with major in with major in Visual Communication Design at Pontifical Catholic University of Rio de Janeiro (PUC RJ) – Brazil.

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