Mr Justin O'Brien

  1. 2020
  2. Forthcoming

    The branding geography of Surrey craft breweries

    O'Brien, J., 6 Apr 2020, (Accepted/In press) In The Geography of Beer (2018) Patterson, M.W. and Pullen, N.H. eds., 2018. The geography of beer 2.. Springer Science & Business Media

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  3. 2019
  4. Submitted

    Glossier: From Beauty Blog to Billion-Dollar Brand Community

    Upton, A. & O'Brien, J., 8 Nov 2019, (Submitted) Glossier: from Beauty Blog to Billion-Dollar Brand Community . SAGE Business Case

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  5. Forthcoming

    Giving and Receiving Feedback: Role Play

    O'Brien, J., 1 Nov 2019, (Accepted/In press) In : Journal of Applied Learning and Teaching.

    Research output: Contribution to journalArticle

  6. Forthcoming

    An exploration of taught master’s student perceptions of UK dissertation supervision

    Anastasiadis, S. & O'Brien, J., 30 Sep 2019, (Accepted/In press) In : Journal of Learning Development in Higher Education. 28 p.

    Research output: Contribution to journalArticle

  7. E-pub ahead of print

    Has your flip flopped? Discovery learning with extraordinary seminars

    O'Brien, J., 28 Jun 2019, In : Journal of Applied Learning and Teaching. 2, 1, p. 45-53 9 p., 5.

    Research output: Contribution to journalArticle

  8. Published

    Forming powerful MBA teams using Lego architecture

    O'Brien, J., 5 Jun 2019, In : Journal of Applied Learning and Teaching. 2, 1

    Research output: Contribution to journalArticle

  9. Published

    Developing Business Ready Graduates - Teaching Inside Out

    Rivers, C. & O'Brien, J., 15 May 2019, Innovate Higher Education to Enhance Graduate Employability: Ed. Bui, Nguyen and Cole. London: Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter

  10. Published

    "The Korean Restaurant: a services marketing failure ?"

    O'Brien, J., 4 Apr 2019, SAGE Business Cases. Sage publications

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  11. Published

    Making case study teaching really sing

    O'Brien, J., 29 Mar 2019, Developing Your Teaching: Towards Excellence (Key Guides for Effective Teaching in Higher Education). Kahn, P. & Anderson, L. (eds.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  12. Published

    Marketing a new route: Norwegian fly London-Singapore

    O'Brien, J., 1 Jan 2019, Marketing a new route: Norwegian fly London-Singapore. Sage publications

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  13. 2018
  14. Published

    Applying the ‘Write Short’ Concept in a University Degree Assessment Strategy

    O'Brien, J., 30 Nov 2018, In : Journal of Academic Writing. 8, 2, p. 229-232 4 p.

    Research output: Contribution to journalArticle

  15. Submitted

    Why do digital teaching innovations so often fail?

    O'Brien, J., 1 Jun 2018, (Submitted) In : Research paper.

    Research output: Contribution to journalArticle

  16. Published

    Establishing a retro-marketing rental company: VW Kamper case study

    O'Brien, J., 1 May 2018, In : The International Journal for Entrepreneurship and Innovation. 19, 2, p. 125-133 9 p.

    Research output: Contribution to journalArticle

  17. Published

    Mikkeller: A Gypsy Brewer Born Global

    O'Brien, J. & Waehning, N., 9 Apr 2018, SAGE Business Cases. Sage publications

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  18. Published

    Enhancing student engagement through memes

    O'Brien, J., Apr 2018, Chartered Association of Business Schools: Learning, Teaching and Student Experience conference 2018.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  19. Published

    Disruptive Shave Technology: Considering the Dollar Shave Club Model for a UK Launch

    O'Brien, J., 1 Jan 2018, SAGE Business Cases. Sage publications

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  20. 2017
  21. Published

    Engaging business: using practice-based experiential learning approaches to enrich MBA programmes

    O'Brien, J. & Brown, D., Nov 2017, In : Journal of Learning Development in Higher Education. 12, p. 1-24 24 p.

    Research output: Contribution to journalArticle

  22. Published

    ‘Write Short’: https://youtu.be/a5mUmBLIcgM

    O'Brien, J., 23 May 2017.

    Research output: Contribution to conferenceOther

  23. 2016
  24. Published

    Marketing Children's Party Services: Rugged Earth Adventures

    O'Brien, J., 6 Mar 2016, SAGE business cases. SAGE Publications Ltd

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  25. Published

    Storytelling: Brewing up a Community at Windsor and Eton

    O'Brien, J., 6 Mar 2016, SAGE business cases. SAGE Publications Ltd

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  26. Published

    TrackerSense: An Entrepreneurial Marketing Start-Up

    O'Brien, J., 6 Mar 2016, SAGE businesscases. SAGE Publications Ltd

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  27. 2015
  28. Published

    Creating together(ness): Teaching MBA students through theatre

    O'Brien, J., 1 Jun 2015, Reframing Quality Assurance in Creative Disciplines : Evidence from Practice. Hoey IV, J. J. & Ferguson, J. (eds.).

    Research output: Chapter in Book/Report/Conference proceedingChapter

  29. Published

    Business Engagement for MBA: Higher Education Academy Social Sciences Conference

    O'Brien, J., 1 May 2015.

    Research output: Contribution to conferencePaper

  30. Published

    BODEN: DIVERSIFYING OR INTERNATIONALISING A BRITISH FASHION BRAND

    O'Brien, J., 2015, The Case Centre. 9 p. 315-162-1

    Research output: Chapter in Book/Report/Conference proceedingChapter

  31. Published

    Book Review: How to reform a Business School – the Ivy League way: Book Author Ashish Jaiswal

    O'Brien, J., 2015, In : MBA Director.

    Research output: Contribution to journalBook/Film/Article review

  32. 2009
  33. Published

    “Leisure travel distribution”

    O'Brien, J., 1 Jun 2009, in Jobber D. (2009) Principles and Practice of Marketing. 6th Ed. McGraw-Hill: Maidenhead, UK.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  34. 2007
  35. Published

    “Going international with McDonald’s”

    O'Brien, J., 1 Jun 2007, in Jobber, D. Principles and Practise of Marketing. 5th Ed. McGraw-Hill: Maidenhead, UK.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  36. 2004
  37. Published

    “Going international: the case of McDonald’s”

    O'Brien, J., 1 Jun 2004, in Jobber, D. (2004) Principles and Practice of Marketing. 4th Ed. McGraw-Hill: Maidenhead, UK .

    Research output: Chapter in Book/Report/Conference proceedingChapter