Mr Justin O'Brien

Personal profile

I am a mid-career industry practitioner who transitioned into a teaching focussed academic pathway after 16 years in international sales and marketing at British Airways, having started there as a graduate trainee.   

My scholarship as overtly opportunistic, putting a strong focus on the student experience I have sought to ‘just say yes’ to nearly every opening that has presented itself to me for embedding real world engagement into the heart of my pedagogy.  I have then looked for ways to codify and disseminate the rich learning garnered from consultancies, field visits and engaging with industry experts in a range of teaching focussed outputs, most notably as peer reviewed case studies and business journalism but also through videos, blog posts, pedagogic publications, external examining, conference presentations and other learning materials.  The result of this multi-facetted and perhaps eclectic portfolio is enhanced discipline currency and a profound and diverse range of experience that energises my teaching and learning practise as a rounded management practitioner.


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