Mr JC Crissey III

Supervised by

  • John Hill First/primary/lead supervisor


  • John Hill First/primary/lead supervisor

    1/10/07 → …

Personal profile

Previous Education: 

BBA Management (Andrews University), MBA Marketing (Rollins), DipM (CIM) and FCIM (CIM)


Research Topic: 

An empirical study of British “low-budget” film production since 2000: its contribution to the overall UK motion picture industry and the market forces which impact its success.


Research Abstract: 

In the commercial world of British motion pictures the UK low-budget film sector remains an enigma. Despite launching the careers of many celebrated film professionals, winning world-class awards, delivering numerous “cult classics” and accounting for over a quarter of domestic production, the UK low-budget film sector is routinely accused of undermining the sustainability of the entire British motion picture industry. Detractors of domestic low-budget film often use a number of “criticisms” to support this accusation, including: the sectors “zero salary” culture; its use of amateur cast and crew in order to avoid organised labour; focusing on “art” instead of “audience”; and tarnishing the entire industry’s reputation by flooding the market with inferior quality product. These and other criticisms have fostered the perception that low-budget films are insignificant when contrasted with the rest of the industry. As a result, the sector has not been a strategic priority by the UK film industry’s leadership, nor received a great deal of attention in government policy or academic research. Therefore, despite its many contributions, the sector is potentially misunderstood and underutilised.


This thesis examines and quantifies the contribution made by UK low-budget film production companies since 2000 and why they are essential for the continued vibrancy of the national industry. In proving this viewpoint, the contribution these companies make - both financial and non-financial - is identified and then tested against the unique market forces impacting their ability to be successful. As a result of this research key policy and decision makers should be able to obtain a more accurate understanding of the sector’s significance; and consequently, assist it in strengthening the entire British motion picture industry.



JC is a former marketing and sales director with the IBM Corporation and for the last fifteen years he has been combining his solid business experience with his work in the UK film industry. He has helped produce and market over ten feature films including working with Eleanor Yule on Blinded (2004) and most recently the festival hit Burning Light (2006). He has supported the Script Factory and also the Raindance Film Festival in years past. In 2003 he was recognized for his contribution to the UK film industry by being granted a lifetime membership of the British Academy of Film and Television Art. He routinely lectures at numerous films schools around the country on the marketing, sales, recoupment and production economics of independent feature filmmaking.



Visiting Lecturer at Royal Holloway Department of Media Arts, Contemporary British Cinema: Issues and Themes (MA3071), Convenor Dr. John Hill, 2008-09, spring term.

Visiting Lecturer at the Screen Academy Scotland at Napier University, Marketing and Distribution of low-budget films, 2007-08, spring term.

Visiting Lecturer at Royal Holloway Department of Media Arts, low-budget film producing (MA Producing), Convenor Gillian Gordon, 2008-09, autumn term.

Visiting Lecturer at the Screen Academy Scotland at Napier University, Recoupment of low-budget films, 2008-09, autumn term.

Lecturer, Newbold College, a variety of undergraduate business studies, 2002-present.


Events/Other Relevant Activities:

Workshop Co-organizer. The State of the British Film Industry, Department of Media Arts, Royal Holloway. March, 2009.

Straight Curve Film School (low-budget film vs. shorts presentation, May 2008.  

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