Mr Andrew Whalley

  1. 2018
  2. Published

    How to Write a Marketing Plan: An Integrated multichannel approach

    Whalley, A., 25 Aug 2018, london: BoonBooks Venus Publishing Liited. 46 p.

    Research output: Book/ReportBook

  3. Published

    Social Selling

    Whalley, A., 11 Jul 2018, BoonBooks Venus Publishing Liited.

    Research output: Book/ReportBook

  4. Published

    Content Marketing - further development araes

    Whalley, A., 25 May 2018, BoonBooks Venus Publishing Liited.

    Research output: Book/ReportBook

  5. Published

    Content Marketing - implementing content marketing

    Whalley, A., 20 May 2018, BoonBooks Venus Publishing Liited.

    Research output: Book/ReportBook

  6. Published

    Content Marketing; a guide to content Marketing

    Whalley, A., 15 May 2018, 1 ed. BoonBooks Venus Publishing Liited.

    Research output: Book/ReportBook

  7. 2013
  8. Published

    Obtaining and Retaining Customers part 1

    Whalley, A., 1 Jan 2013, BoonBooks Venus Publishing Liited. 62 p.

    Research output: Book/ReportBook

  9. Published

    Obtaining and Retaining Customers part 2

    Whalley, A., 1 Jan 2013, BoonBooks Venus Publishing Liited. 62 p.

    Research output: Book/ReportBook

  10. 2012
  11. Published

    Marketing; Real decisions, real people: Case study Chapter 2

    Whalley, A., 1 Jan 2012, Marketing; Real People, Real decisions . Pearson Education

    Research output: Chapter in Book/Report/Conference proceedingChapter

  12. 2011
  13. Published

    Collaborative value co-creation in crowd-sourced online communities- acknowledging and resolving competing commercial and communal orientations

    Whalley, A., 1 Oct 2011, Research In Consumer Behaviour. Emerald Group Publishing Ltd., Vol. 13. p. 1 18 p. 1

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  14. Published

    23 Chapter entries

    Whalley, A., 1 Sep 2011, Encylopedia of Sports Management and Marketing . Swayne, L. & Dodds, M. (eds.). 1 ed. USA: Golson Media, Vol. 1, 2, 3 & 4.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  15. Published

    Strategic Marketing

    Whalley, A., 1 Jun 2011, 2ns ed. BoonBooks Venus Publishing Liited. 56 p.

    Research output: Book/ReportBook