Miss Andreea Ionescu

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Andreea Ionescu is a PhD candidate at the School of Management, Royal Holloway, University of London. She obtained her undergraduate degree from the National University of Drama and Film Arts Romania and postgraduate degree (MA) from London Metropolitan University.

Andreea’s research is in the field of marketing, specifically marketing within the arts and cultural industries. Her work is built around spatial choice and spatial behaviour, consumer culture, identity, and the cultural economy. Andreea is also interested in the social role of arts, or more clearly the art space and its way of eliciting and changing behaviour. Finally she conducts research in these areas in cross-cultural contexts.



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