Ms Amalina Zakariah

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Personal profile

I am a final year doctoral student at the School of Business and Management, Royal Holloway University of London (RHUL), researching consumer behaviour in self-tracking culture. I received my BA in Events Management from Limkokwing University and my MA in Marketing from Royal Holloway University of London.

I am experienced in working with leading brands in the competitive automotive industry in Malaysia. As a Co-Director of Early Career Researcher and PhD Development in Digital, Society and Organisation (DOS) Research Centre at RHUL, I organise seminars and facilitates opportunities for PhD students to present their work to their peers. I am an Associate Fellow of The Higher Education Academy (Advance HE), UK since 2018.

My current research interests include self-tracking technologies, self-quantification, self- surveillance, ethnography, and consumer behaviour. I recently published findings from my PhD research, titled “Subjectivities in motion: Dichotomies in consumer engagements with self-tracking technologies” in Computers in Human Behavior. Selections from my work-in-progress have appeared at conferences, including the European Group for Organizational Studies (EGOS) in 2020 and UK Academy for Information Systems (UKAIS) in 2021.

Educational background

MA Marketing, Royal Holloway University of London,UK
Pass with Distinction

Ba(Hons) Events Management, LIMKOKWING University of Creative and Technology, Malaysia

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