Research output per year
Research output per year
Personal profile
Research interests
- Self-sovereign identity & decentralized identifiers
- Human representation in immersive environments
- Visual & narrative methodologies
Personal profile
My research interests lie at the intersection of technology, society, and marketing. I am looking for collaborators with a shared interest in digital identity, visualising stories, and/or human representation in immersive environments.
Research students
I am currently open to supervising PhD students interested in digital marketing / digital innovation related to one or more of the following topics:
- Visual and narrative methodologies
- Digital identity / self-sovereign identity
- Human representation in the metaverse
- Other ideas related to current/previous projects
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Director, Association for Survey Computing
2023 → …
Secretary, The Macromarketing Society
2016 → …
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Digitization and consumer choice
Reppel, A., 2023, The Routledge Companion to Marketing and Society. Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (eds.). 1 ed. London: Routledge, p. 41-54 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Humans in (digital) space: Representing humans in virtual environments
Lycett, M. & Reppel, A., 6 Jun 2022, AVI 2022: Proceedings of the 2022 International Conference on Advanced Visual Interfaces. Association for Computing Machinery (ACM), p. 1-5 5 p. 28Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile93 Downloads (Pure) -
Macromarketing pedagogy: Empowering students to achieve a sustainable world
Shapiro, S., Beninger, S., Domegan, C., Reppel, A., Stanton, J. & Watson, F., 1 Mar 2021, In: Journal of Macromarketing. 41, 1, p. 104-115 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile98 Downloads (Pure) -
Materializing design fictions for metaverse services
Lycett, M., Meechao, K. & Reppel, A., 6 Jan 2024, Hawaii International Conference on System Sciences (HICSS)*.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile25 Downloads (Pure) -
ChatGPT in the marketing classroom: Friend or foe?
Reppel, A., Beninger, S. & Domegan, C., Jun 2023, Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Seattle, WA: Macromarketing Society, Inc., Vol. 48. p. 209-216 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access
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StoryFutures CoSTAR
Bennett, J., Ganz, A., Richardson, P., Parker-Starbuck, J., Dalton, P., Lycett, M., Reppel, A., Duarte Marques Barreiro, N., Strange, N. & Smyth, S.
Arts & Humanities Res Coun AHRC
1/10/23 → 31/03/29
Project: Research
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Activities
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Association for Survey Computing (External organisation)
Alex Reppel (Participant)
2017 → …Activity: Membership › Membership in special-interest organisation
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The Macromarketing Society (External organisation)
Alex Reppel (Participant)
2016 → …Activity: Membership › Membership of research network
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39th Annual Macromarketing Conference
Alan Bradshaw (Chair), Alex Reppel (Chair) & Mikko Laamanen (Organiser)
2 Jul 2014 → 5 Jul 2014Activity: Participating in or organising an event › Participation in conference
Prizes
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College Teaching Prize: Excellence Commendation
Reppel, Alex (Recipient), 2019
Prize: Prize (including medals and awards)
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