1. Submitted

    Why do digital teaching innovations so often fail?

    O'Brien, J., 1 Jun 2018, (Submitted) In: Research paper.

    Research output: Contribution to journalArticlepeer-review

  2. Published

    Why do MNEs engage in MNE-government relations? Empirical evidence from the European Union and the Automotive Industry

    Wagner, S. M., 2013, The Changing Geography of International Business. Cook, G. & Johns, J. (eds.). Basingstoke: Palgrave Macmillan, p. 54-76

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. Published

    Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention

    Yuen, T. W., Perschke, E., He, H. & Davies, G., 27 May 2020, Proceedings of the European Marketing Academy.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  4. Published

    Why don’t things happen? Hurdles to green practices

    Guenther, E., Hockerts, K., Linnenluecke, M. & Preuss, L., Aug 2009, annual meeting of the Academy of Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  5. Published

    Why don't consumers consume ethically?

    Eckhardt, G. M., Belk, R. & Devinney, T. M., 25 Nov 2010, In: Journal of Consumer Behaviour. 9, 6, p. 426-436 11 p.

    Research output: Contribution to journalArticlepeer-review

  6. Published

    Why is the Government in Favour of CCA?

    McSweeney, B., 1985, In: Accountancy Age. 7 March

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Why it is high time for a renewed focus on rhetoric in marketing

    Hackley, C., 2018, In: Journal of Marketing Management. 34, 15-16, p. 1343-1345 3 p.

    Research output: Contribution to journalArticlepeer-review

  8. Published

    Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation

    Chatzidakis, A., Hibbert, S. & Smith, A., 2007, In: Journal of Business Ethics. 74, p. 89-100

    Research output: Contribution to journalArticlepeer-review

  9. Published
  10. Published

    Why 'Telling It Like It Was' Requires 'Imagining How It Might Be'

    McSweeney, B., 1997, Accounting Time Space. Rasmussen, H. K. (ed.). Copenhagen Business School, p. 45-72

    Research output: Chapter in Book/Report/Conference proceedingChapter