1. Chapter (peer-reviewed) › Research › Peer-reviewed
  2. Published

    Disruptive Shave Technology: Considering the Dollar Shave Club Model for a UK Launch

    O'Brien, J., 1 Jan 2018, SAGE Business Cases. Sage publications

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  3. Published

    Exploring the Global Potential of Social Entrepreneurship and Small Business Social Responsibility for Tackling Societal Value Creation

    Zeyen, A. & Beckmann, M., 31 Jan 2018, Handbook of Research on Small Business Social Responsibility: Global Perspectives. Spence, L. J., Frynas, J. G., Muthuri, J. & Navare, J. A. (eds.). Edward Elgar

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  4. Published

    Feminist Perspectives in Marketing: Past, Present and Future

    Maclaran, P. & Kravets, O., 2018, The Routledge Companion to Critical Marketing. Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). 1st ed. Routledge, p. 64-82 19 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  5. Submitted

    Glossier: From Beauty Blog to Billion-Dollar Brand Community

    Upton, A. & O'Brien, J., 8 Nov 2019, (Submitted) Glossier: from Beauty Blog to Billion-Dollar Brand Community . SAGE Business Case

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  6. Published

    Ideology and Critical Marketing Studies

    Eckhardt, G., Varman, R. & Dholakia, N., 15 Oct 2018, The Routledge Companion to Critical Marketing. Tadajewski, M., Higgins, M., Denigri-Knott, J. & Varman, R. (eds.). 1st ed. London: Routledge, p. 306-318 13 p. (Routledge Companions in Business, Management and Accounting).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  7. Published

    International Marketing at the Interface of the Alluring Global and the Comforting Local

    Kravets, O., Ger, G. & Sandikçi, Ö., 2020, Marketing Management: A Cultural Perspective. 2 ed. London: Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  8. Published

    It Doesn't Rain it Pours—Reflections on Fieldwork in The Academic Year 2019/20

    Holmes, S., 4 Mar 2021, New Trends in Qualitative Research. Pope, E. M., Brandão, C., Sanders, C. G. & Fabrellas, N. (eds.). Portugal: Ludomedia, Vol. 6. p. 32-40 9 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  9. Published

    Leadership and Empathy

    Tzouramani, E., 2016, Leadership Today: Practices for Personal and Professional Performance. Marques, J. & Dhiman, S. (eds.). Springer, p. 197-216 20 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  10. Published

    Making case study teaching really sing

    O'Brien, J., 29 Mar 2019, Developing Your Teaching: Towards Excellence (Key Guides for Effective Teaching in Higher Education). Kahn, P. & Anderson, L. (eds.). Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  11. Published

    Marketing a new route: Norwegian fly London-Singapore

    O'Brien, J., 1 Jan 2019, Marketing a new route: Norwegian fly London-Singapore. Sage publications

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review