Skip to main navigation Skip to search Skip to main content

Young Thai and UK Consumers' Experiences of Television Product Placement- Engagement, Resistance and Objectification

Research output: Chapter in Book/Report/Conference proceeding › Chapter

97 Downloads (Pure)
Original languageEnglish
Title of host publicationBorderless Consumption: Asia Pacific Advances in Consumer Research Volume 7
EditorsM. Craig-Lees, G. Gregory, T. Davis
Pages371-376
Number of pages7
Volume7
Publication statusPublished - 2006

Cite this