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| Original language | English |
|---|---|
| Title of host publication | Borderless Consumption: Asia Pacific Advances in Consumer Research Volume 7 |
| Editors | M. Craig-Lees, G. Gregory, T. Davis |
| Pages | 371-376 |
| Number of pages | 7 |
| Volume | 7 |
| Publication status | Published - 2006 |
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