Abstract
Dual screening during televised election debates is a new domain in which political elites and journalists seek to influence audience attitudes and behavior. But to what extent do non-elite dual screeners seek to influence others, particularly their social media followers, social media users in general, and even politicians and journalists? And how does this behavior affect short- and longer-term engagement with election campaigns? Using unique, event-based, panel survey data from the main 2015 UK general election debate (Wave 1 = 2,351; Wave 2 = 1,168) we reveal the conditions under which people experience agency, empowerment, and engagement now that social media have reconfigured broadcast political television.
Original language | English |
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Pages (from-to) | 220-239 |
Number of pages | 20 |
Journal | Journal of Broadcasting & Electronic Media |
Volume | 61 |
Issue number | 2 |
Early online date | 26 May 2017 |
DOIs | |
Publication status | Published - 2017 |