What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1767-1797
Journal	Journal of Applied Social Psychology
Volume	40
Issue number	7
Publication status	Published - 2010

Cite this

@article{cf86b26ba5c84a7dad0cc00bab0debfa,

title = "What Matters More: Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness",

author = "M. Zawisza and Marco Cinnirella",

year = "2010",

language = "English",

volume = "40",

pages = "1767--1797",

journal = "Journal of Applied Social Psychology",

issn = "1559-1816",

publisher = "Wiley-Blackwell",

number = "7",

}