“We Created Our Ecosystem”: A Multi-Country Case Study of Adoption Strategies for IoT in Agriculture

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In this paper, we present preliminary findings from our ongoing research on the adoption of the Internet of Things (IoT) in agriculture, addressing the limited scholarly focus on practical implementation of IoT-based business innovations in the field. The study employs a multiple exploratory case study approach, focusing on four countries: Greece, Italy, Serbia, and Türkiye. Through qualitative methods, including in-depth interviews and field observations, we investigate how the diffusion of IoT innovations unfolds across diverse geographical and socio-economic contexts. Our findings underscore the early stage of the innovation ecosystem formation within the IoT market for agriculture, which is often fragmented, loosely coupled, and ephemeral. This necessitates that companies strategise effectively, aligning with the evolving and, in some cases, yet-to-emerge IoT ecosystem to ensure successful IoT-driven ventures. Our research extends the literature by proposing a new framework that offers guidance for practitioners in selecting suitable adoption strategies for IoT in agriculture.
Original languageEnglish
Title of host publication45th International Conference on Information Systems (ICIS 2024)
PublisherAssociation for Information Systems (AIS)
Number of pages9
Publication statusAccepted/In press - 27 Sept 2024
Event45th International Conference on Information Systems - Bangkok, Bangkok, Thailand
Duration: 15 Dec 202418 Dec 2024
Conference number: 45
https://icis2024.aisconferences.org/

Conference

Conference45th International Conference on Information Systems
Abbreviated titleICIS 2024
Country/TerritoryThailand
CityBangkok
Period15/12/2418/12/24
Internet address

Keywords

  • Internet of things (IoT)
  • Smart agriculture
  • technology adoption
  • Innovation ecosystem
  • Multiple case study

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