Virtual influencers: Definition and future research directions

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	115647
Journal	Journal of Business Research
Volume	200
Early online date	18 Aug 2025
DOIs	https://doi.org/10.1016/j.jbusres.2025.115647
Publication status	Published - Nov 2025

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@article{8f1656201339430abbc4a61cb5d09fee,

title = "Virtual influencers: Definition and future research directions",

author = "Alice Audrezet and Bernadett Koles and \{Guidry Moulard\}, Julie and Nisreen Ameen and Brad McKenna",

year = "2025",

month = nov,

doi = "10.1016/j.jbusres.2025.115647",

language = "English",

volume = "200",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Virtual influencers

T2 - Definition and future research directions

AU - Audrezet, Alice

AU - Koles, Bernadett

AU - Guidry Moulard, Julie

AU - Ameen, Nisreen

AU - McKenna, Brad

PY - 2025/11

Y1 - 2025/11

U2 - 10.1016/j.jbusres.2025.115647

DO - 10.1016/j.jbusres.2025.115647

M3 - Article

SN - 0148-2963

VL - 200

JO - Journal of Business Research

JF - Journal of Business Research

M1 - 115647

ER -