Using privacy calculus theory to explore for entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

Anabel Gutierrez; Simon O'Leary; Nripendra P Rana; Yogesh K Dwivedi; Tatiana Calle

doi:10.1016/j.chb.2018.09.015

Using privacy calculus theory to explore for entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

Anabel Gutierrez
, Simon O'Leary
, Nripendra P Rana
, Yogesh K Dwivedi
, Tatiana Calle

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	295-306
Number of pages	12
Journal	Computers in Human Behavior
Volume	95
Early online date	20 Sept 2018
DOIs	https://doi.org/10.1016/j.chb.2018.09.015
Publication status	Published - Jun 2019

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10.1016/j.chb.2018.09.015

Cite this

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title = "Using privacy calculus theory to explore for entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor",

author = "Anabel Gutierrez and Simon O'Leary and Rana, \{Nripendra P\} and Dwivedi, \{Yogesh K\} and Tatiana Calle",

year = "2019",

month = jun,

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language = "English",

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journal = "Computers in Human Behavior",

issn = "0747-5632",

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T2 - Identifying intrusiveness as the critical risk factor

AU - Gutierrez , Anabel

AU - O'Leary, Simon

AU - Rana, Nripendra P

AU - Dwivedi, Yogesh K

AU - Calle, Tatiana

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DO - 10.1016/j.chb.2018.09.015

M3 - Article

SN - 0747-5632

VL - 95

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EP - 306

JO - Computers in Human Behavior

JF - Computers in Human Behavior

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