Using privacy calculus theory to explore for entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

Anabel Gutierrez , Simon O'Leary, Nripendra P Rana, Yogesh K Dwivedi, Tatiana Calle

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)295-306
Number of pages12
JournalComputers in Human Behavior
Volume95
Early online date20 Sep 2018
DOIs
Publication statusPublished - Jun 2019

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