Original language | English |
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Pages (from-to) | 295-306 |
Number of pages | 12 |
Journal | Computers in Human Behavior |
Volume | 95 |
Early online date | 20 Sept 2018 |
DOIs | |
Publication status | Published - Jun 2019 |
Using privacy calculus theory to explore for entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Anabel Gutierrez , Simon O'Leary, Nripendra P Rana, Yogesh K Dwivedi, Tatiana Calle
Research output: Contribution to journal › Article › peer-review