Using Grounded Theory to Explore Employees' Brand-Oriented Behaviors

Lucy Gill-Simmen

School of Business and Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	SAGE Research Methods Cases
DOIs	https://doi.org/10.4135/9781526466938
Publication status	Published - 2019

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10.4135/9781526466938

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